Foursquare Direct Marketing
So I'm at Haywards Heath station, checking in to Foursquare because I'm sad like that and I see a little yellow tab saying "Special Nearby". I click it and it takes me to the screen shown in the attached image.
If I become Mayor of the Haywards Heath branch of Domino's Pizza I will get a free pizza and I've no doubt there's probably a badge to go with it.
To become "Mayor" of a location a foursquare user has to be the most frequent checkin there. You want proven ROI from social media? Get your chops around this spicy meatball! More info:http://foursquare.com
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