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November 23, 2010
 

Using Twitter hashtags to increase the visibility of #Foursquare locations

Foursquare_logo
In today's social media hungry world it's commonplace when running a business or event to get its location on Foursquare so that people can check in and tell everyone they are there. Foursquare is already a great tool for improving the online visibility of real world locations but most of you are missing a trick by leaving out one small detail; Twitter hashtags.

A hashtag, when viewed in a Twitter client or on the Twitter website is a clickable link that opens a search for that particular term. This allows anyone to keep up with conversation around that topic or contribute by using that hashtag themselves.

Adding a hashtag to the name of your location on is a very simple way of increasing its online visibility. Not every Foursquare user attending an event will sit and tweet your hashtag but many of them will post their location to Foursquare and subsequently to Twitter. If you're using a hashtag in your location data, you're instantly extending the reach of the hashtag to their followers as soon as they check in.

Using_hashtags_in_foursquare

Filed under  //   Category: Social media   foursquare   geo   gps   hashtag   location   social media   twitter  

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May 19, 2010
 

Foursquare Direct Marketing

So I'm at Haywards Heath station, checking in to Foursquare because I'm sad like that and I see a little yellow tab saying "Special Nearby". I click it and it takes me to the screen shown in the attached image.

Photo

If I become Mayor of the Haywards Heath branch of Domino's Pizza I will get a free pizza and I've no doubt there's probably a badge to go with it.

To become "Mayor" of a location a foursquare user has to be the most frequent checkin there.

You want proven ROI from social media? Get your chops around this spicy meatball!

More info:
http://foursquare.com

Filed under  //   Category: Social media   dominos   foursquare   marketing   pizza   social media  

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