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5 simple SEO tweaks for bloggers

I'm sure I'm right in thinking that most bloggers want more people reading and sharing content from their blogs. With that in mind, I've put together a simple list of 5 things you can do quite easily to increase the number of visitors coming to your blog via search engines. Chances are that you're probably doing most of it right already but I just feel it's good to be mindful of these things if you want to get better results.

Search-magnifying-glass

1. Get some focus

What one subject do you write about the most? What is your blog best known for? Those are two questions you should ask yourself before you do anything else. Even if you don't have the best analytics in the world (do you have any at all?) you should know which posts are most successful with regards to what's being read and shared. Those are the things you should be concentrating on. Simply put: Do more of that and less of the other. If you enjoy writing about the other stuff too, consider starting another separate blog for it.

2. Look after your blogroll

Most blogging platforms have the facility to have a blogroll, that's basically a list of links to other blogs. As with the rest of your content, you should also have focus in mind here too. Link to blogs that are similar to yours with regards to the content they are posting. That's not all you should do, if you want to really improve your ranking, get those blogs to link back to you too. If you've followed step one above and your content is good (which I'm sure it is) they would be silly not to link back to you!

3. Think keywords

Keywords are important and if your blog has focus, should be almost organic. Know what keywords people are using to find you already (Google Webmaster Tools are good for this) and think about the keywords you want people to find you by. Once you've got your keywords down, prioritise them. Your main site keywords should, if possible feature in the page title on your homepage and in as many pieces of content as possible. If you can squeeze them into post titles too, you're doing well but don't put them anywhere that they aren't relevant. That's a big no no!

There will also be keywords that are particularly relevant to whatever piece of content you're writing too. Getting those into your post titles and at the very least into the first paragraph of your post are absolutely essential. Again, keep it relevant and keep it readable. Stuff too many keywords in there and no human being or search engine is going to want to come near you!

4. Links are good

When you're writing a post, there are probably going to be plenty of opportunities to link to other relevant pieces of content out there on the web and also on your own site. Both will increase your site's overall authority and page rank. Always remember to use good descriptive anchor text for your links and always be descriptive in your  "title" attribute too. If you can get your keywords in there whilst keeping it relevant and humanly readable too, you're doing it right.

5. A picture speaks a thousand words

Pictures are good. Not only do they grab people's attention and hold them on a page a little longer but search engines like them too. Search engines and people alike will like them even more if they have good relevant "alt" and "title" attributes and the image filename and content are relevant to the text that is around them. As with links, if you can get your keywords in there too you're definitely winning.

SEO related posts on leestacey.com:

N.B. You won't get any prizes for pointing out how bad I am at practicing what I preach.

Filed under  //   Category: Social media   blogging   google   link building   search engine optimisation   search engines   seo   social media   tips  

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Link Building, Blogrolls and All That Jazz

Link

Regular readers of my ramblings will know that as a rule I don't do SEO but today's hot subject on my desk is that of link building.

For my personal blog I really don't care if someone ranks higher than me in a particular topic but if I were a business that would be a very different matter.  It's important that people can find you easily by searching for what you do... Yes, people still use traditional search!

Put me in your blogroll

Why would you?  If I asked you, would you do it then?  If I scratch your back, will you scratch mine?

There are many ways of getting your site linked but I'm not too keen on the practice of begging so I'm wondering if there are any less spammy alternatives.  Wait a second... If I'm having to ask you to put me in your blogroll it kinda defeats the object, doesn't it?  Surely, if you want to list me you'll do it without me asking...  Or maybe you won't...  Perhaps you need a little nudge or a reminder and it's not necessarily spammy of me to do so.

What's the best way?

If I were to do it, I would personally have a little icon or image labelled "Add me to your blog roll" or similar on my blog that links through to a page of options for doing so... Seems like a bit of an effort so I probably won't.  That's my way.  It's organic... That's how I roll...  Probably not the best way to drive those rankings up, though so I'm asking you what is.  How do (if) you do it?

Filed under  //   Category: Social media   blogroll   google   link building   links   ranking   search   seo   social media   strategy  

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Confused By Google Wave?

Google_wave_logo

It appears that most people are.  What I'm going to attempt to do for you here is not a review or a how to...  That would be pointless.  It's not a released product yet so it could change drastically and suddenly at any point.  What I shall be doing is giving you my take on what Google Wave is in it's most basic form, what it can be used for and the concept of the wave it's self.

NOT A Social Network

Whenever I'm helping someone get to grips with Wave, one of the first questions they ask is how they find other users or friends.  Well, you don't.  I'm not saying you "can't" because there *is* a social aspect to it but it's not a social network, it's a communication tool.  You don't trawl around the email network looking for email addresses to add...  Think of Wave as being email 2.0.  Email with benefits.  If you're a web forum user you can also see it as being like a forum on demand!

Collaboration

Sure you can use Wave to talk to an individual, just like email but it really comes into it's own when you want to collaborate on something as a group.  If a person has an idea they can start a wave about said idea and invite other contacts into the discussion.  Just like CCing someone in an email but again better.  It's better because they can be brought into the conversation at any point and see the whole conversation as it happened.  Using the "Playback" feature, they can also see how the conversation evolved post by post.  Particularly useful if a conversation has multiple threads.

Threads

Real life conversations are not perfectly linear.  They have multiple threads.  Something said earlier in a conversation might be revisited later etc.  By having a threaded view you can respond to anything and interject at any point in the conversation but unlike real life conversations, this need not cause the main thread to go off topic.  By using playback, you can see when and how various subtopics were started.

That's All...  For Now

I'm not going to say any more.  The purpose of this article is to de-confuse.  If you want to learn more, Google it.

Filed under  //   Category: Social media   collaboration   communication   concept   confusing   conversation   email   forum   google   lee stacey   lstacey   social media   social network   wave   web  

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Lee Needs A Job

Now that we're firmly planted in November I can officially announce that after two good years working as an IT Manager for a prestigious property development/investment firm based in London's Mayfair district I too have become victim to the dreaded economic downturn and find myself seeking employment.  Usual story, the company needed to downscale considerably and that meant downscaling IT also; so here I am, looking for work!

I'm unemployed but not unhappy

I could get rather upset and wallow in misery but that's not how I roll.  I see this as an opportunity to find a nice new challenge to sink my teeth into and I'm rather keen on finding a role in digital marketing and/or community management as these are things I've actually been doing for a number of years but more as a hobby or a bolt on to previous employment roles.

Social media maven (tongue in cheek :p)

I think it's fair to say that I have a rather good understanding of social media and it's associated tools and techniques.  Amongst other things, I have over 12,000 followers on Twitter, a very well read blog and I'm not a spammer so that's got to mean something, right?

Are you looking for a job too?

This blog post actually has a dual purpose.  Obviously my main objective here is to promote myself and find some work; preferably something I WANT to do.  The other purpose is that I firmly believe that in the current climate anyone in my position (and there are quite a few) needs to stand head and shoulders above the rest so now is a good time for polishing that personal brand!  If like me you're looking for work, get out there and shout about it!  Get blogging, get tweeting and get engaging (does that work in that context?).  Of course if you do nothing but shout about needing a job you won't get much of a following so you'll need to do a bit of work.  You've probably got some time on your hands now so start creating content that interests you and I can guarantee that it will interest others too.  If you're writing about things you enjoy, it's actually pretty easy.  Try it.  Out of that your personal brand will be born, you will gain a following and opportunities to network.  Don't go follower crazy either.  There are various techniques for gaining followers quickly and I advise against all of them.  The best thing you can do by far is be yourself and engage with other people sharing your interests.

Hire me... Please...

At the moment I'm collaborating with a professional copy writer on my CV (resume) using Google Wave, which in it's self is pretty exciting but I can send you a draft version if you're desperate to employ me right now. (I'm being positive here, OK?) 

If you know of any positions currently vacant that might fit someone like me, please contact me by one of the means listed below:

Email: me@leeneedsajob.com
Twitter: @LStacey
MSN: msn@leestacey.com
Skype: pilchardmusic
GWave: lee.a.stacey@googlewave.com

Thanks for reading and...

Giz a job!  :D

Lee Stacey - Musician / Geek / Thinker

Filed under  //   brand   branding   community   digital   google   it   lee stacey   leeneedsajob   lstacey   management   manager   marketing   personal   redundancy   social media   twitter   unumployment   wave   web  

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True Open Metadata

Google seems to be leading the way in personal metadata but what about all the other stuff like when a band posts a gig listing to MySpace or someone posts an event to Facebook?  What about all these status updates?

Can there really be an all encompassing standard for ALL of the data we create/consume on a day to day basis?

I think there can.

Come on Google.  You must show us the light.

Filed under  //   google   lee stacey   metadata   myspace   open   pilchard   pilchardmusic  

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Life Changing App Combo

Need to create a Vlog about how the following combination has changed my life:

  • Google Gears
  • Google Apps
  • Remember The Milk
  • Google Reader
@pilchardmusic me on Twitter if you happen to read this and agree/disagree.

Ta Luvvies.

Filed under  //   apps   calendar   docs   email   gears   gmail   google   mail   reader   rememberthemilk   spreadsheets  

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