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I am now an Android mobile user - Hello Sony Ericsson Xperia X8

Last week, much to my disgust, my iPhone decided to give up the ghost and present me with nothing but a white screen. The phone still worked but the display was no more. After trying various suggested fixes and failing, I came to the conclusion that it was dead and due to its age, not worth repairing. This left me sans smartphone... Not a respectable situation for a respectable geek to be in so I toddled off to the O2 shop and bought a Sony Ericsson Xperia X8 Android phone.

Sony-ericsson-xperia-x8-android-e15i
I know the Xperia X8 isn't the best example of an Android phone but it's cheap at £130 (I already have an O2 pay as you go sim) and that was a very important factor, what with it being just a couple of days before Christmas and me being skint.

First impressions

My first impressions of the unit were that it felt really slow and clunky. After using an iPhone for a couple of years, I guess most things would but this felt particularly bad. Out of the box it runs Android 1.6 so I set about upgrading to 2.1 as soon as I got home. Unfortunately, I needed to borrow my sister's PC for this because the upgrade couldn't be performed on the unit its self (although subsequent upgrades now can) and there are no compatible drivers/software for the Mac. With Android 2.1 installed, it felt a lot snappier (provided I didn't try to do too much). I didn't feel quite so let down after that!

Hardware

What can I say about a resistive touch screen that hasn't already been said? It's spongey and not as nice as a capacitive touch screen! Having said that, I was surprised at how responsive the screen is. It actually works very well and with a pretty high degree of accuracy. In other hardware news, the case is very plasticky and even the smallest drop causes bits of case and battery to fly around the room like crazed banshees on crack.

Task management

One of the things that slows this phone down is the poor task management. Basically, out of the box there is none to speak of. Lots of applications build up in the background until the phone grinds to a standstill. Fortunately there are plenty of apps available on the Android market to fix this.

Apps

There are lots of aps available on the Android market so it didn't take me long to get back up and running with Twitter, Facebook and all the other services that I used on my trusty iPhone. One thing I did notice is that from a user experience point of view, none of the apps seem to be as good as their iPhone counterpart.

Phone

As an actual phone (remember those?), the X8 works really well. In this department it beats the iPhone hands down. Calls are clear, clean and the earpiece is loud enough to actually hear what's going on. The call management stuff on the phone is pretty good too. Thumbs up in this department.

Camera

It's only got a pin prick of a lens and as far as I can see, it appears to be fixed focus so I'll go gentle on it. The overall picture quality is OK but feels like I've gone back in time about 5 years with the technology. It doesn't seem to deal with changeable ambient conditions very well and in anything other than good clear sunlight (something we've not had much of lately) it produces a pretty dull and lifeless result.

Music

As an MP3 player, it's OK. It's certainly not an iPod but it works. The built in music player gets the job done and the supplied earbuds even manage to make it sound pretty good. One criticism I do have is the inability to segue from one track to the next without an audible gap. Very annoying when listening to a DJ mix compilation.

Gameplay

With lots of games available from the Android market, there was plenty of scope to see what this thing can do. Actually not a lot. If you don't clear all tasks it struggles even to play Angry Birds and even if you do, playback is jerky on some levels and will occasionally freeze altogether. Simply put: Don't buy this phone if you're into gaming.

Overall

I'm going to go with "Okay" on this. For the price it's a pretty capable unit but the fact that you need to do quite a lot of work to get it functioning in a respectable manner means many a less savvy customer (most like the kind of person that would actually buy this phone) may be left with a bad taste in their mouth. It lacks finesse but packs plenty of functionality for a very low price tag. Unfortunately, I will be replacing it as soon as I can and probably not with another Android.

Filed under  //   Category: Mobile   android   iPhone   mobile   o2   phone   smartphone   sony ericsson   white screen of death   wsod   x8   xperia  

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Why O2's new data tariff makes me happy and sad

When I heard that O2 were putting a £1 per day cap on their over limit data charges I got as close to jumping for joy as you're ever likely to see me get. I'm a social media junkie so running over limit is pretty easy for me and pretty regular too. I'd often find myself spending literally hundreds of pounds a month on my gratuitous data consumption. Not good and for me, not sustainable.

Now that I only get charged £1 per day for my excess data, it's unlikely that my total monthly bill will ever run to much more than about £40 which is great news.

So you're probably wondering why it makes me sad. As I said before, it was not uncommon for me to spend hundreds of pounds per month. Now, I doubt the cost of data to O2 has decreased by such orders of magnitude so it leaves me with one simple conclusion. For all that time I was being ripped off by O2. Not just ripped off but financially raped and I feel violated.

I hope the shareholders have been enjoying my money as much as I'm now going to enjoy not spending it. How about a free iPhone 4 for my troubles?

Didn't think so.

Filed under  //   Category: Mobile   mobile   o2   tariffs  

Comments [4]

The Social Media Disconnect

Businesses STILL don't seem to get it, do they?  More often than not, the corporate world leave the management of their social media up to the marketing department or simply outsource to to an external marketing agency.  Nothing wrong with this but if a company has a social media presence, they really need to be social.  It's not about broadcast, broadcast, broadcast.  That's just spamming.  There are also many cases where an external agent is used to manage a community for a brand.  Again, nothing wrong with that either but when that brand is a product that requires genuine end user support, it would be nice if the "social" arm of these companies were actually able to do this.

If I have a problem with a product and require support, is it too much to expect to be able to talk to the person/team representing them on Twitter about it?  Apparently so.

The problem is that as a company grows it tends to divide its self up into departments.  This department deals with this and that department deals with that.  If you're not careful this can create disparate silos within a business.  Where this is evident on the social web is marketing and customer support.  Why are companies marketing on the social web but not supporting their customers on the social web?  I'm going to use the word "social" as many times as possible here because I'm trying to drop a rather unsubtle hint.

I really began to notice this problem when I was having problems with my O2 phone.  I don't have a land line and my mobile phone wasn't working so I couldn't phone their helpline.  I went to their support page on the web, went through their FAQ/troubleshooter thing and still didn't find an answer so I used their online support form... Which didn't work.  After getting a little pissy about it someone reminded me that O2 had a twitter stream so I contacted them.  Their initial responses were to contact the support number or use the web support.  Not very useful.  In the end (after several days of to and fro because it takes them a whole day to respond when there's actually a problem) they said they had contacted support and I would get an email from them explaining what the problem was and how I could go about sorting it.  That email never came.  I did eventually sort the problem out but I did it on my own, completely in the dark and with no help from O2's customer support.

The problem with O2 is that (as it says on their twitter profile) their twitter stream is maintained by their press team.  They just don't have the information or tools to hand to deal with customer support problems.  This begs the question: Why are they trying to support customers if they aren't equipped to do so?

I'm not blaming O2's press team because I believe they did the best they could within their mandate.  I'm not certain but I expect their press team is an external entity.  Most likely a PR/marketing agency.

The problem is a corporate one, not any one department's fault.  The problem IS the departmental structure.  On the social web, the very least you need to be able to do is support those to whom you are preaching and selling to.  If your brand is something that requires support, you need to be doing this on the social web as well as selling.

How you go about this depends on the product you're trying to support but there are so many ways and with a decent bit of community management you can get the community to do a lot of the hard work for you at little to no cost at all.

Imagine going into a shop and buying a TV.  It goes wrong so you take it back to the shop.  If that shop told you they couldn't help you because they only sell the stuff, how happy would you be?  This is exactly the same scenario.  It's unacceptable, don't you think?

Good customer support is one of the best marketing tools available.  If you want people talking about your brand positively online, give them an experience worth talking about. Where social media is concerned, it's all about their communication and what they are talking about.  It's not about your press releases.

Anyway, you get the point.  I'm done with this now.  I need a cup of tea.

Filed under  //   Category: Social media   agency   business   community management   corporate   customer support   disconnect   marketing   mobile   o2   operator   outsourcing   phone   public relations   silo   social media   social web   telco   telefonica   twitter  

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